Our Journey

A timeline of our achievements from 2017 to 2025, highlighting the key moments, landmark exhibitions,
and strategic developments that transformed our ambitions into lasting success.

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Our Vision & Philosophy

From a vision of creating experience-driven and innovative business events, Hermes Business Idea was established to redefine the concept of exhibitions. Over time, it has evolved far beyond the traditional role of an exhibition organizer, transforming into a platform where exhibitions, media, technology, and business development are seamlessly integrated.

Today, Hermes is not only focused on organizing events, but also on designing ecosystems that foster networking, content creation, market expansion, and meaningful economic opportunities. Every exhibition is viewed as a living experience rather than a static event, where brands, audiences, and industries interact in real time.

This philosophy has guided the company’s journey toward innovation, market research, audience behavior analysis, and the creation of new event formats. As a result, Hermes has continuously introduced new standards to the exhibition industry in Iran and the region, redefining how events are designed and experienced.

Ultimately, Hermes stands as an Event Developer, shaping industries through experience design, media integration, and strategic business development.

Hermes Journey

2017

The Journey Begins

Under the management of Maryam Sabet, 2017 marked the beginning of Hermes’s activities and its entry into the international exhibition industry, laying the foundation for its future growth.

This year featured two key milestones: The 1st Int'l Tehran Auto Show and The 1st Franchise & Business Development Exhibition & Conference which strengthened Hermes’s path toward international collaboration.

2018

Expanding Horizons

In 2018, Hermes strengthened its position in the exhibition industry by joining the Global Association of the Exhibition Industry (UFI) and the Iran Exhibition Association. In the same year, the first Horse Exhibition was held, and the company expanded its activities by organizing events outside of Tehran.

2019

Building Momentum

In 2019, Hermes continued to strengthen its presence in the exhibition industry through the successful organization of the 3rd Smart City Conference. As new opportunities emerged, the company expanded its team and capabilities, creating a stronger foundation for future growth and larger-scale projects.

2020-2021

Resilience

During 2020–2021, the COVID-19 pandemic significantly affected the exhibition industry, leading to a temporary slowdown in Hermes's activities. Despite the challenges, the company remained focused on adapting and preparing for future growth.

2022

Beyond Exhibitions

2022 marked a new phase of growth for Hermes, with the organization of specialized events and conferences alongside its exhibitions and the establishment of Vandad Borna Commerce.

2023

A New Chapter

In 2023, under the leadership of Mohammad Mehdi Asadi as the new CEO, Hermes entered a new chapter of growth. The company expanded its activities across several provinces, including Isfahan, Khuzestan, and Mazandaran, strengthening its nationwide presence and reach.

2024

Beyond Borders

In 2024, Hermes took its first step beyond Iran by launching international exhibition activities, starting with IKPEX (Iran & Kurdistan's Power and Electronics Export Exhibition) , marking its entry into regional markets and international expansion.

2025

On the Global Stage

In 2025, Hermes expanded its presence across major domestic and international exhibitions, including Mashhad Invex & FINEX, the 22nd I.R. Iran National Skills Competition, and leading exhibitions in China such as Automechanika Shanghai, the Global Digital Trade Expo, and ICIF China, further strengthening its international position.