Our Story
Discover how Hermes Business Idea started and evolved into a structured and reliable platform for exhibitions, events, and brand experiences across different industries.
Hermes Exhibition Vision
Hermes Business Idea was founded with a vision to redefine modern exhibitions through experience-driven event design. The concept goes beyond traditional exhibitions, transforming them into platforms for networking, content creation, and business growth.
Each project is built on a structured approach based on market understanding and audience behavior analysis. The goal is to develop innovative event formats that create real economic impact and branding opportunities.
Our Philosophy
We design events through structured thinking, market insight, and audience understanding to deliver meaningful and effective experiences.
Event Experience Mindset
We design events with a mindset focused on experience, ensuring every detail contributes to a meaningful and engaging journey.
Connected Event Systems
We build interconnected event systems that bring brands, partners, and industries together in a unified structure.
Data-Driven Planning
Our planning process is guided by market insight, audience behavior, and analytical thinking to ensure precision and relevance.
Sustainable Impact Thinking
We focus on creating long-term value through events that generate lasting branding, networking, and business opportunities.
Our Projects & Events
A journey through Hermes experience-driven and large-scale event projects.
Over the years, Hermes has developed and executed a wide range of large-scale, multi-dimensional events that go beyond traditional exhibitions. Each project reflects our approach to experience-driven design, strategic planning, and ecosystem thinking.
Automotive & Business Experiences
After a thirteen-year hiatus, Hermes revitalized Iran’s automotive exhibition industry by launching a new generation of Automotive Events across Tehran and other major cities. These projects introduced innovative concepts to the country’s exhibition landscape for the first time, including light and heavy vehicle test drives, specialized exhibition applications, experiential galleries, press days, automotive photography competitions, and classic car exhibitions.
Franchise & Business Development Expos
Hosting Iran’s first specialized Franchise & Business Development Expo reflected Hermes’ vision for creating modern economic ecosystems, fostering investment opportunities, and building meaningful business networks through innovative event platforms.
Financial & Innovation Forums
The large-scale Mashhad Invex & Finex 2025 event, featuring dozens of panels, keynote speeches, and the participation of leading figures from the financial, economic, and innovation sectors, demonstrated Hermes’ capability in designing and delivering multi-layered, content-driven, and experience-focused events.
Equestrian Experiences
At Hermes, we transform exhibitions into immersive experiences. Projects such as the Horse Exhibition, featuring Arabian horse beauty competitions and a variety of live activities, were designed to create a unique visitor journey. From building dedicated riding environments within exhibition halls to organizing polo matches and interactive programs, every detail was developed to deliver memorable and experience-driven events.
National Skills Competitions
Delivering the National Skills Competitions across more than forty specialized disciplines is another example of Hermes’ expertise in managing large-scale, national, and multi-dimensional projects.
Today, Hermes operates at the intersection of exhibition, media, and technology, continuously expanding its role as an event developer that designs ecosystems, builds platforms, and creates value-driven experiences.